The man who purchased the style system would pair outfits together based on a simple equation. Each item on the inventory list has a corresponding number and letter. Aaron when into the “Style System,” which is a comprehensive list of 57 fashion must-haves ranging from Black dress shoes to Gray Semi-Dress Pants. Robert asked what he would be getting if he were to purchase the six-disc DVD system. Robert asked if they could see the two side by side, and Aaron called the Sloppy Joe back out. This time, he was dressed in form fitting clothing- nice jeans, a collared shirt and sweater combo, and actual shoes.īarbara jokingly said that she would take this Joe.

Joe walked behind a wooden barrier, and with the magic of twins, immediately walked right back out. Aaron said that his formula could help Joe become an alpha male. Joe walked out on stage wearing baggy khakis, a wrinkled button up shirt with a white t-shirt underneath, and sandals with socks. He then brought out an example average man named Joe. He then pointed to his DVD series, which he claimed would help the average man analyze his wardrobe, and improve on it. He said that the average man was not interested in learning about pricey new fashion accessories, they just want to know how they can get women.Īaron said that men are not encouraged to look nice, and when they do they are called names like “Metrosexual.” He stated that his clients would one up the bullies on the corporate ladder, and get the numbers of the women that rejected them. He did acknowledge that there are men’s fashion magazines but insisted that they only catered to the most attractive and wealthy men. Aaron claimed that there were “zero” resources for the average man to use to increase his confidence and dress with style. Robert seemed impressed by his candor, if not by the product. Apparently forgetting that Barbara was there, Aaron said that “as men,” they are motivated by sex and money, and he could help them get more of both of those things.

He immediately got down to business and asked for $50,000 in exchange for 10% equity. Alpha M on Shark TankĪaron strode confidently on stage and introduced himself to the Sharks. Let’s see how the Sharks react to that news. Before going on Shark Tank, he only sold ten systems. He was offering this advice for the price of $297 for the DVD series. Image Consulting group aimed to assist men who needed assistance in the dating arena with personal grooming tips, style, fashion, and most importantly – self-confidence. In 2006, he then decided that he might as well get paid for it! He developed a website, as well as a series of DVDs to help men get ready for a date. Aaron Marino, a self-described “male image consultant” and men’s style expert, first gave his valuable expert advice away for free to a friend that was nervous about getting ready for a date.

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